Introduction
In this project, third-year Product Design students at ESDi are tasked with designing a cabin bag to hone their skills before graduation. They will conduct research on various aspects of cabin bags, including types, brands, materials, features, and aesthetics. This thorough analysis will inform their upcoming design project.
Cabin bags, also known as carry-on or hand luggage, are compact and portable bags designed for air travel. They fit in airplane overhead compartments or under seats and are tailored for traveler convenience, with space for clothing, toiletries, and personal items. They often include sturdy handles, wheels, and multiple compartments for efficient packing. Airlines regulate cabin bag dimensions to comply with carry-on size restrictions.
Overview
Before starting a project, it’s important to have some sort of an overveiw. During the first part of the assignment, the class spent about 90 minuts discussing the project, focusing on the most important factors, and working our way to the smaller details. All this work was done to have an over all understanding of the assignment by creating a mind map of the whole process. In this case it was benefitial to work as a group to get as many different views and combining our ideas.
A mindmap me and my class made with the teacher, along with a cabin bag the teacher brought to class. I took pictures
of the mindmap and created a digital version of it.
of the mindmap and created a digital version of it.
Target
In the cabin bag industry, manufacturers target various customer preferences, including efficiency for business travelers, durability for leisure travelers, tech integration for enthusiasts, organization for families, and sustainability for eco-conscious consumers. Understanding these segments enables tailored designs that meet both airline regulations and specific customer desires.
Use
In the cabin bag industry, manufacturers target various customer preferences, including efficiency for business travelers, durability for leisure travelers, tech integration for enthusiasts, organization for families, and sustainability for eco-conscious consumers. Understanding these segments enables tailored designs that meet both airline regulations and specific customer desires.
Use
Carry-ons are essential travel companions, offering convenience and practicality to modern travelers. They cater to both business and leisure needs with specialized compartments for laptops and documents, or reliable storage for clothing and personal items. Adhering to airline regulations, they embody the perfect balance of form and function, transforming travel into a streamlined and organized experience.
Market
Market
The carry-on bag market is dynamic, requiring effective marketing to stand out. Manufacturers target business travelers with convenience and sleek designs, and leisure travelers with durability and versatility. Features like GPS tracking and eco-friendly materials cater to modern needs. Mastering marketing is vital for success in this evolving industry.
Brief
Design a cabin bag that can resist all atmospheres, including weather conditions, insects, and impacts. Address the need for a travel companion that provides ultimate protection for belongings in any environment. Create a bag that offers durability, weather resistance, and impact resistance for various travel scenarios.
Definition
Design a cabin bag Address the specific needs of frequent travelers Provide a lightweight and durable materials Easy to carry, “set up” and pack away. Weather and insect resistant
Needs
Durable and long-lasting product that is able to handle various outdoor conditions. Lightweight and portable design, ergonomicly comfortable, stable and secure during use.
Visually appealing and aesthetically pleasing. Environmentally friendly or recyclable materials. Growing awareness of environmental concerns has led to a demand for sustainable and eco-friendly luggage materials.
Aesthetics
Minimalist
Embrace minimalism with clean lines, neutral tones, and subtle detailing.
Geometric Edge
Integrate sharp geometric patterns for a modern and edgy aesthetic that catches the eye and adds a touch of avant-garde style
Target
The target customers are frequent travelers of all ages who prioritize comfort, convenience, and functionality in their gear. The bag aims to improve comfort while traveling for an extended period of time.
Targets to keep in mind:
- Occasional Vacationers
- Local Tourists
- Event Enthusiasts
- Family Holiday Gettaway’s
Definition
Design a cabin bag Address the specific needs of frequent travelers Provide a lightweight and durable materials Easy to carry, “set up” and pack away. Weather and insect resistant
Needs
Durable and long-lasting product that is able to handle various outdoor conditions. Lightweight and portable design, ergonomicly comfortable, stable and secure during use.
Visually appealing and aesthetically pleasing. Environmentally friendly or recyclable materials. Growing awareness of environmental concerns has led to a demand for sustainable and eco-friendly luggage materials.
Aesthetics
Minimalist
Embrace minimalism with clean lines, neutral tones, and subtle detailing.
Geometric Edge
Integrate sharp geometric patterns for a modern and edgy aesthetic that catches the eye and adds a touch of avant-garde style
Target
The target customers are frequent travelers of all ages who prioritize comfort, convenience, and functionality in their gear. The bag aims to improve comfort while traveling for an extended period of time.
Targets to keep in mind:
- Occasional Vacationers
- Local Tourists
- Event Enthusiasts
- Family Holiday Gettaway’s
Competitors
Selecting the appropriate material for a cabin bag is vital for both durability and functionality. Key considerations include weight, resistance to wear and tear, and adaptability to various weather conditions. It's important to keep in mind lightweight and strong materials that are also water-resistant coatings, and ensuring easy maintenance.
